We all know that businesses can only grow if they manage to get customers on their side. It doesn’t matter in what field you activate, you too need a good strategy to gain and retain clients. Today we’re going to apply some digital marketing strategies on a makeup business and invite you to apply them to your own brand. These tactics are tried and tested and will help you reap the benefits sooner rather than later.
Email marketing
Email marketing is one of the easiest, low-budget and most effective ways to keep your existent customers and attract new ones. With a creative nurturing strategy, email gives you the opportunity to connect with your audience on a one-on-one basis.
- It’s the best way to keep your customers coming back. It won’t be long until your revenue will see a nice boost.
- Email marketing is cheaper than spending all your money on adwords and social media advertising.
- It’s one of the most personal ways to build a digital relationship with your customers and entice them with weekly or monthly promotions.
1. Build an email list
The first step you need to take in order to start an email marketing program is to build an email list. Every business needs a list of their customers’ contacts. The most important factor is getting new subscribers as often as possible.
- You can start by offering small makeup gifts in exchange of your customers’ email addresses. Also, you could offer a free full makeup session to your subscribers.
- Show your customers how much you care about them. Have a makeup advisor who would ask when their birthdays and contact details are, so you can send them a gift.
- A very common practice is adding a signup form on your website and ask your visitors to join your mailing list. You could use a pop-up and attract new subscribers by offering a discount code for their next purchase.
- Your social media following is worth pursuing, too. Create a landing page for your signup form and promote it on all of your social media channels.
2. Use an email validator to check your list
The worst thing that could happen to your email marketing campaign is for it not to reach your subscribers. Sending your emails to invalid addresses ends with bounces, the worst nightmare of every email marketer.
Check your subscribers’ addresses by using an email validation service. There are plenty of them on the market, so finding the perfect solution for your list isn’t hard. However, keep these aspects in mind:
- find a service that also provides an email validation API. The API checks emails in real time, so every one of your new subscribers will be verified, hence legitimate.
- search for a more advanced email validator, like ZeroBounce. You get better service: not only email bounce detection, but also abuse, catch-all and spam trap detection.
- check the services’ data protection policies. GDPR is an important international law and you want to make sure you – and the services you hire – are compliant with all regulations.
3. Send out your newsletters and marketing emails
Once your email list is clean, you can prepare the content of your newsletters and marketing emails. You need to engage with your customers and offer them the best experience.
Your newsletters should only revolve around useful, relevant content for your audience. Try to stay away from promotional messages and instead, do your best to be of help and educate your subscribers.
On the other hand, your marketing emails allow you to promote and grow your business. We were talking earlier about birthdays and promotions. Marketing emails are the perfect medium for you to show gratitude to your customers.
There are a bunch of ways to do this and encourage healthy, steady growth for your brand. You can send out:
- birthday gifts
- weekly or monthly promotions
- an email announcing a new product
- an invitation to an event you’re organizing
- or an email inviting them to participate in a content
If you want to automate the processes and send bulk emails to your subscribers, I recommend you to use EngageBay’s marketing automation software designed for this purpose.
Social media marketing
Social media is another highly-effective medium for your marketing campaigns. When we talk about social media platforms, we talk about millions of people that are active, on a daily basis, for at least 3 hours. Whether you run a small boutique or an international enterprise, these platforms are an important piece of your business marketing strategy. Imagine connecting with thousands of people in real time.
4. Grow you audience
Since you have built a relevant and loyal audience using email marketing, the next step is to enlarge your list of customers using social media. Mixing social media with email marketing is the way to go if you’re looking for constant, powerful growth.
5. Build an awesome brand reputation
The content of your social media posts is crucial. Once you make a great first impression, be sure that customers will follow your page and posts.
Your relationship with followers is also very important. Social media is called “social” for a reason, so do your best to create friendly interactions with your followers. Respond to every single comment and treat everybody the way you’d like to be treated. In time, you will build a tight community.
6. Increase your website’s traffic
As I was saying earlier, content is crucial. When you share interesting, catchy posts, your customers will be more interested in visiting your website. Use your social media presence to establish your brand, but also to get more people on your website. Create landing pages and offer appealing discounts to your followers.
7. Increase your popularity on social media
Engage your customers in your daily activity by inviting them to like your page and share your posts. You can consider adding an incentive, such as a promo code, in exchange of their participation. On average, each user has at least 200 friends and followers, so this is a good oportunity to increase your popularity.
8. Mix email marketing with social media marketing
If the audience you have on your email list is different than the one on your social media pages, think about how much these people are missing out. As a way to unite your audience into one strong group, run constant cross-promotions. Send your best social media updates to your list, and let your social media followers know about your email content.
The point is to get people as close as possible to your brand, and in order to do that, you have to make the most of all the channels you have.
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